Let's Help The Band!
👉🏻 Full Case Study 👈🏻
Context
The COVID-19 pandemic has had a negative impact on the live music industry, with many venues and events being forced to close or operate at reduced capacity.
However, as restrictions ease, there is an opportunity to revitalize the industry and cater to the pent-up demand for live music experiences.
The Underground HK
A Hong Kong-based live music event platform that connects music enthusiasts with local and international artists.
This project focuses on a website redesign concept to address the evolving needs of the post-pandemic landscape.
Goals
Improve user experience for event discovery
Increase user satisfaction and engagement with the platform
Key Metrics
Conversion rate: Track the percentage of users who successfully complete the booking process on "The Underground HK," indicating improved user experience and reduced friction.
User engagement metrics: Monitor metrics such as time on site, pages per session, and bounce rate to gauge user satisfaction and engagement levels with "The Underground HK" platform.
Net Promoter Score (NPS): Implement NPS surveys to measure user loyalty and likelihood of recommending "The Underground HK to others.
👉🏻 Full Case Study 👈🏻
👆🏻 Sneak Peak of the Final Design
