Navigate Grocery Stores with Ease

QuickShop Locator, a conceptual app, is revolutionizing the grocery shopping experience by addressing common frustrations faced by shoppers. With its innovative features, QuickShop Locator aims to simplify the process of finding specific items in the store.

Key metrics such as user satisfaction, time spent per shopping trip, and conversion rates will be tracked to measure the app's effectiveness in enhancing the shopping experience.

Why We Need This App?

After conducting user surveys, several key pain points emerged. Users expressed difficulty in navigating unfamiliar store layouts, dealing with crowded environments, and finding items that are out of stock. To address these challenges, QuickShop Locator offers a live navigation function to guide users through the store, price comparison and product reviews to streamline decision-making, and real-time product availability status updates to prevent wasted time searching for out-of-stock items.

Why All the Participants Failed to Complete the Task in the Usability Test?

During usability testing, participants struggled to complete a task involving locating items from a saved shopping list within the app. This revealed a usability issue with the iconography and navigation. Subsequent adjustments were made, including changing the "saved" icon to a more intuitive "list" icon and adding labels to the app menu icons. Additionally, a back button was incorporated into the search page to enhance navigation fluidity and user experience.

Conclusion

QuickShop Locator addresses the pain points identified through user research and usability testing, offering a user-friendly solution to streamline the grocery shopping experience. With its intuitive design and thoughtful features, QuickShop Locator is poised to revolutionize the way users navigate and shop in grocery stores.